For the PugliePug.com revamp, the big question I wanted myself to answer was:

What mood and experience do you want to give with Puglie?

I wanted you, the visitor, to experience coming to this little neighbourhood on the internet, dipping in to the store to see what Puglie has to offer, relaxing with something to read if you're interested, and perhaps checking out other Puglie affiliated stores. As always, I wanted to create an experience with a little story.